Call For Papers (CfP)

“III International SPRING Conference. Sports Marketing, Journalism, Communications and Sponsorship: Current trends and perspectives”

University of Malaga, Thursday February 20th and Friday, February 21st, 2025

Dear Friends and Colleagues,

We are delighted to announce that the third full SPRING Conference will be hosted by our colleagues at the University of Malaga next February. We envisage that this will be an in – person event. The theme of the conference is ‘Sports Marketing, Journalism, Communications and Sponsorship; Current trends and perspectives’.

Abstracts and proposals (300 words maximum) are cordially invited on this theme, but are also welcome on the following topics:

  • Advertising, Public Relations and Sport
  • Sport and Cultural Identity
  • Current debates on Sport and Globalisation
  • The marketing of ‘Minority Sports’
  • Sport, Nationalism and Propaganda
  • Gender, Marketing and Sports
  • Disability, Marketing and Sports
  • Sports Journalism in digital societies
  • Sports Clubs and Communication Strategies
  • Fans, Marketing and Communication
  • Theoretical Perspectives
  • Individual Case Studies
  • Sport Place Branding
  • Sport and Advertising
  • Sport and Cinema
  • Media Sport
  • Human Rigths
  • Sports-Washing
  • Sport Governance

Abstracts, together with your affiliation, should be sent to springsportnet@gmail.com before the September 30th, 2024.

Registration details, and all other details will be posted on the SPRING website in due course. Please feel free to circulate this CFP across other platforms and other interested parties.

We look forward to welcoming as many of you as possible to the beautiful city of Malaga next February.

Best Wishes,

SPRING, Malaga 25 Steering Committee

Dra. Gema Lobillo-Mora, Dr. Xavier Ginesta Portet, Dr. Jim O’Brien, Dr. Nahuel Ivan Faedo

Principal organizers