“III International SPRING Conference. Sports Marketing, Journalism, Communications and Sponsorship: Current trends and perspectives”
University of Malaga, Thursday February 20th and Friday, February 21st, 2025
Sponsor:
Dear Friends and Colleagues,
We are delighted to announce that the third full SPRING Conference will be hosted by our colleagues at the University of Malaga next February. We envisage that this will be an in – person event. The theme of the conference is ‘Sports Marketing, Journalism, Communications and Sponsorship; Current trends and perspectives’. It is worth highlighting that selected contributions from the conference will have the opportunity to be published in a special issue of journals, including Obra Digital.
Here are the conference topics:
- Advertising, Public Relations and Sport
- Sport and Cultural Identity
- Current debates on Sport and Globalisation
- The marketing of ‘Minority Sports’
- Sport, Nationalism and Propaganda
- Gender, Marketing and Sports
- Disability, Marketing and Sports
- Sports Journalism in digital societies
- Sports Clubs and Communication Strategies
- Fans, Marketing and Communication
- Theoretical Perspectives
- Individual Case Studies
- Sport Place Branding
- Sport and Advertising
- Sport and Cinema
- Media Sport
- Human Rigths
- Sports-Washing
- Sport Governance
The conference will take place at:
University of Malaga
Faculty of Communication Sciences
Campus de Teatinos
Calle de León Tolstoi, s/n
29010 Málaga, Spain
- Lecturers and Researchers presenting papers: €80
- PhD Students presenting papers: €40
- Participants without presentations: €20
The link for the registration is the following: https://tpv.uma.es/iii-international-spring-conference/
The registration deadline is January 15, 2025.
You can find the programme here and information about the hotel options here
We look forward to welcoming as many of you as possible to the beautiful city of Malaga next February.
—–
Principal organizers:
Dra. Gema Lobillo Mora, Associate Professor at the Faculty of Communication of the University of Malaga
Dr. Jim O’Brien, Research Fellow at Birbeck College, University of London
Dr. Xavier Ginesta Portet, Associate Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Dr. Nahuel Ivan Faedo, Assistant Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Other organizing committee members:
Mr. Sean Hamil, Director of the Birkbeck Sport Business Centre, University of London
Dr. Seán Crosson, Senior Lecturer/Associate Professor of Film in the Huston School of Film & Digital Media, University of Galway
Dr. Sergio Guerra Heredia, Assistant Professor at the Faculty of Communication at the University of Malaga
Dr. Michael Holmes, Associate Professor at ESPOL (European School of Political and Social Sciences) at the Université Catholique de Lille
Dr. Russell Holden, In The Zone
Dr. Raúl Martínez-Corcuera, Associate Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Dra. Penélope Martín Martín, Assistant Professor at the Faculty of Communication at the University of Malaga
Scientific Committee
President:
Dr. Francisco Javier Paniagua Rojano, Vice-Chancelor of Communication, Cabinet and Promotion
Members:
Dra. Bella Palomo, Full Professor of Journalism at the Department of Journalism of the University of Malaga, Dean of the Faculty of Communication Sciencies
Dr. Jordi de San Eugenio Vela, Full Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Dr. Carlos de las Heras Pedrosa, Full Professor at the Department of Audiovisual Communication and Advertising of the University of Malaga
Dr. Juan Salvador Victoria Mas, Associate Professor at the Faculty of Communication of the University of Malaga
Dr. Guillermo Sanhauja Peris, Associate Professor at the Faculty of Communication of the Jaume I University, Castellón
Dr. Xavier Ginesta Portet, Associate Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Dra. Gema Lobillo Mora, Associate Professor at the Faculty of Communication of the University of Malaga
Dr. Jim O’Brien, Research Fellow at Birbeck College, University of London
Dr. Michael Holmes, Associate Professor at ESPOL (European School of Political and Social Sciences) at the Université Catholique de Lille
Dr. Seán Crosson, Senior Lecturer/Associate Professor of Film in the Huston School of Film & Digital Media, University of Galway
Dr. Russell Holden, In The Zone
Mr. Sean Hamil, Director of the Birkbeck Sport Business Centre, University of London
Dr. Nahuel Ivan Faedo, Assistant Professor at the Faculty of Business and Communication of the University of Vic-Central University of Catalonia
Dra. Penélope Martín Martín, Assistant Professor at the Faculty of Communication at the University of Malaga
Dr. Fernando Peinado Miguel, Associate Professor of the Complutense University of Madrid
Technical committee:
Carmen Rodríguez Ocaña, University of Malaga
Marta Catalina Aguilar Cabrera, University of Malaga
Irene Ramírez Ojea, University of Malaga
Marina Gómez Alcalde, University of Malaga
Nuria Gil de Sola Merino, University of Malaga
Marisol Pavo Ruinervo, University of Malaga
