A new book, Persuasion in Public Discourse: Cognitive and Functional Perspectives, will be published very soon by John Benjamins Publishing Company within the prominent series “Discourse Approaches to Politics, Society and Culture”. The editors are Jana Pelclová and Louis Wei-lun Lu, form the Masaryk University in Brno, Czech Republic.
As suggested by the title, the book proposes a multidisciplinary contribution to the study of persuasion with a very interesting scope of approaches: Part I and II start by accounting for a historical perspective of the phenomenon of persuasion to advance towards the persuasive strategies used in contemporary political and socio-ecological messages. Parts III and IV cover the highly influential media discourse, and the persuasive effects of commercial language. Academic discourse is also dealt with in Part V, and may be of interest to whoever that operates in the academia. Multimodality in public discourse is also dealt with in the last chapters, Part VI, where visuals and music also play a role in persuasion.
Gonzalo Calle Rosingana, member of University of Vic’s Research Group Learning and Communication (GRAC) has been given the opportunity to include a chapter in Part II of this book with the title “Fictionalising scenarios in political discourse: Catalan self-determination”. The chapter deals with political discourse and makes a qualitative study of the investiture speech Artur Mas gave in December 2012, when he was re-elected president. G. Calle focusses on the organization of information of the speech event, the way attention patterns and focal adjustment work, and how these combine with first-person plural pronouns, adjectives, and verb endings. A crucial aspect in the analysis is the role of deontic modal verbs that, after minimizing the deontic force, engage the audience in covert imaginary worlds that project a promising future. The analysis involves the implementation of G. Fauconnier’s mental space theory, the concepts of R. Langacker’s nominal and verbal grounding and evaluating the role of deontic modal verbs taking P. Chilton’s deictic space theory.
We will keep you informed of the publisher’s release date.[:ca]If interested in gaining an insight in how discourse works, this is good news for you.
A new book, Persu
asion in Public Discourse: Cognitive and Functional Perspectives, will be published very soon by John Benjamins Publishing Company within the prominent series “Discourse Approaches to Politics, Society and Culture”. The editors are Jana Pelclová and Louis Wei-lun Lu, form the Masaryk University in Brno, Czech Republic.
As suggested by the title, the book proposes a multidisciplinary contribution to the study of persuasion with a very interesting scope of approaches: Part I and II start by accounting for a historical perspective of the phenomenon of persuasion to advance towards the persuasive strategies used in contemporary political and socio-ecological messages. Parts III and IV cover the highly influential media discourse, and the persuasive effects of commercial language. Academic discourse is also dealt with in Part V, and may be of interest to whoever that operates in the academia. Multimodality in public discourse is also dealt with in the last chapters, Part VI, where visuals and music also play a role in persuasion.
Gonzalo Calle Rosingana, member of University of Vic’s Research Group Learning and Communication (GRAC) has been given the opportunity to include a chapter in Part II of this book with the title “Fictionalising scenarios in political discourse: Catalan self-determination”. The chapter deals with political discourse and makes a qualitative study of the investiture speech Artur Mas gave in December 2012, when he was re-elected president. G. Calle focusses on the organization of information of the speech event, the way attention patterns and focal adjustment work, and how these combine with first-person plural pronouns, adjectives, and verb endings. A crucial aspect in the analysis is the role of deontic modal verbs that, after minimizing the deontic force, engage the audience in covert imaginary worlds that project a promising future. The analysis involves the implementation of G. Fauconnier’s mental space theory, the concepts of R. Langacker’s nominal and verbal grounding and evaluating the role of deontic modal verbs taking P. Chilton’s deictic space theory.
We will keep you informed of the publisher’s release date.[:es]If interested in gaining an insight in how discourse works, this is good news for you.
A new book, Persuasion in Public Discourse: Cognitive and Functional Perspectives, will be published very soon by John Benjamins Publishing Company within the prominent series “Discourse Approaches to Politics, Society and Culture”. The editors are Jana Pelclová and Louis Wei-lun Lu, form the Masaryk University in Brno, Czech Republic.
As suggested by the title, the book proposes a multidisciplinary contribution to the study of persuasion with a very interesting scope of approaches: Part I and II start by accounting for a historical perspective of the phenomenon of persuasion to advance towards the persuasive strategies used in contemporary political and socio-ecological messages. Parts III and IV cover the highly influential media discourse, and the persuasive effects of commercial language. Academic discourse is also dealt with in Part V, and may be of interest to whoever that operates in the academia. Multimodality in public discourse is also dealt with in the last chapters, Part VI, where visuals and music also play a role in persuasion.
Gonzalo Calle Rosingana, member of University of Vic’s Research Group Learning and Communication (GRAC) has been given the opportunity to include a chapter in Part II of this book with the title “Fictionalising scenarios in political discourse: Catalan self-determination”. The chapter deals with political discourse and makes a qualitative study of the investiture speech Artur Mas gave in December 2012, when he was re-elected president. G. Calle focusses on the organization of information of the speech event, the way attention patterns and focal adjustment work, and how these combine with first-person plural pronouns, adjectives, and verb endings. A crucial aspect in the analysis is the role of deontic modal verbs that, after minimizing the deontic force, engage the audience in covert imaginary worlds that project a promising future. The analysis involves the implementation of G. Fauconnier’s mental space theory, the concepts of R. Langacker’s nominal and verbal grounding and evaluating the role of deontic modal verbs taking P. Chilton’s deictic space theory.
We will keep you informed of the publisher’s release date.[:]