Bridging reputation and sustainability in Luxury
  • Participating countries:
    • Spain
    • France
    • Netherlands
  • Participating institutions:
    • UVic-UCC
    • Groupe EDH
    • Rotterdam Business School
  • Participating degrees:
    • Advertising & Public Relations
    • Marketing & Business Communication
  • Objectives:
    • Identifiying current sustainability trends within the luxury sector and analyzing the different communication strategies related to these trends.
    • Creating a basic life cycle assessment of a luxury product and developing a supply chain flow diagram.
    • Refining skills to critically evaluate the reliability and validity of information sources to ensure research accuracy and draw meaningful conclusions.
    • Overcoming challenges of working in diverse teams by demonstrating respect, understanding, and effective communication.