{"id":1423,"date":"2021-10-14T14:14:50","date_gmt":"2021-10-14T12:14:50","guid":{"rendered":"https:\/\/mon.uvic.cat\/nitrecerca\/?p=1423"},"modified":"2022-07-28T14:19:37","modified_gmt":"2022-07-28T12:19:37","slug":"vibe-projecte-europeu-liderat-per-elisava-research-explora-el-futur-del-consum-cultural-mitjancant-nous-formats-digitals-i-sensorials","status":"publish","type":"post","link":"https:\/\/mon.uvic.cat\/nitrecerca\/2021\/10\/14\/vibe-projecte-europeu-liderat-per-elisava-research-explora-el-futur-del-consum-cultural-mitjancant-nous-formats-digitals-i-sensorials\/","title":{"rendered":"VIBE, projecte europeu liderat per Elisava Research, explora el futur del consum cultural mitjan\u00e7ant nous formats digitals i sensorials"},"content":{"rendered":"<p>VIBE, projecte europeu ideat i liderat per Elisava Research, aborda el futur del consum i els nous formats de l\u2019experi\u00e8ncia cultural. El seu principal objectiu implica dissenyar la pr\u00f2xima generaci\u00f3 de museus i continguts audiovisuals, produint experi\u00e8ncies culturals en primera persona, innovadores i sensorials, que poden incloure tant el contingut audiovisual d&#8217;artistes i dissenyadors emergents, com les tecnologies <em>wearables<\/em> o les aplicacions m\u00f2bils.<\/p>\n<p>En paraules de Sa\u00fal Baeza i Laura Cl\u00e8ries d\u2019Elisava Research, s\u2019est\u00e0 creant \u201cel nou Netflix de la cultura en format sensorial, sobre el cos, responent a les necessitats de les noves generacions, com la generaci\u00f3 Z\u201d.<\/p>\n<p>Entre els resultats previstos hi trobem els VIBE Films, audiovisuals interactius \u2018figitals\u2019 \u2013h\u00edbrid entre f\u00edsic i digital\u2013 que podran ser activats a trav\u00e9s de dispositius corporals; els VIBE Wearables, centrats en la moda i la tecnologia; diverses activitats culturals innovadores; la VIBE Magazine, actualitzaci\u00f3 del tradicional cat\u00e0leg d&#8217;exposici\u00f3; o un Laboratori d&#8217;Innovaci\u00f3 per a transferir el coneixement obtingut cap als diferents operadors culturals. Tot plegat es podr\u00e0 experimentar pr\u00f2ximament a trav\u00e9s d\u2019una exposici\u00f3 que tindr\u00e0 lloc a l\u2019espai IDEAL Barcelona.<\/p>\n<p>Per assolir els seus objectius, el projecte proposa una metodologia de codisseny multidisciplinari que afavoreix la innovaci\u00f3 en diferents sectors, factor imprescindible per a desenvolupar nous models de negoci. Al mateix temps, treballa conjuntament amb diversos actors europeus de producci\u00f3 audiovisual (Nemorin, al Regne Unit), tecnologies <em>wearables<\/em> (Fashion-tech Farm, By-wire, a Holanda) i producci\u00f3 muse\u00edstica (Magma Cultura, a Fran\u00e7a). A m\u00e9s, la iniciativa compta amb una s\u00e8rie de <em>partners<\/em> de primera fila, des d\u2019Adidas, el MACBA o l\u2019espai IDEAL Barcelona fins a New Order of Fashion o l\u2018Institut Catal\u00e0 de les Empreses Culturals (ICEC), entre d&#8217;altres.<\/p>\n<p>VIBE est\u00e0 finan\u00e7at pel programa europeu Creative Innovation Lab \u2013 \u201cBridging culture and audiovisual content through digital\u201d, despr\u00e9s de superar un proc\u00e9s de selecci\u00f3 en el que competia amb m\u00e9s de 115 candidatures. La iniciativa se suma a la llista de projectes europeus liderats per Elisava Research, posicionant Elisava en l\u2019excel\u00b7l\u00e8ncia acad\u00e8mica i sobretot com a unitat de recerca que innova des del disseny i l&#8217;enginyeria, amb la mirada posada en l&#8217;emprenedoria, els nous models de negoci i les futures experi\u00e8ncies de consum de cultura digital.<\/p>\n<p>M\u00e9s informaci\u00f3 al <a href=\"http:\/\/vibe-experience.com\/\">web de VIBE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VIBE, projecte europeu ideat i liderat per Elisava Research, aborda  [&#8230;]<\/p>\n","protected":false},"author":215,"featured_media":1424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[379,378,377,382,380,381,376],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-barcelona","tag-creative-europe-media-programme","tag-elisava-research","tag-european-union","tag-macba","tag-new-order-of-fashion","tag-vibe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mon.uvic.cat\/nitrecerca\/files\/2022\/07\/vibe-300x168-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":1,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"predecessor-version":[{"id":1425,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/posts\/1423\/revisions\/1425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/media\/1424"}],"wp:attachment":[{"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mon.uvic.cat\/nitrecerca\/wp-json\/wp\/v2\/tags?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}