Project Description
Participating countries USA, Spain
Participating institutions
Widener University School of Business Administration
UVic-UCC (Participating degrees: Journalism, Marketing and Corporate Communication)
Years running 2020
Languages English
Goals
-To understand the process to design, organize and promote an International conference in Sport Marketing
-Meeting practice, documentation & terminology familiarized
-Through peer assessment and feedback knowledge on how to build and deliver an effective presentation related to the sports marketing
-Students develop their team working skills and project work skills
-Students develop their multicultural awareness and communication skills
Activities
-Icebreaking activities in order to know the other partner institution and to create teams of 4-5 students to work in the project
-Design thinking activity to get ideas to develop the sports marketing conference
-Gantt chart design of the conference organization period for each team
-Market research and benchmark of the competitors to find the venue, target, sponsors, speakers and pricing policy
-Final project presentations (online and uploading a video)
Contact
Xavier Ginesta: xavier.ginesta@uvic.cat
Brian Larson: bvlarson@widener.edu
