Creative sessions for new product idea generation: Exploring the contribution of lay participants and food experts

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  • Torres, J., Laguna, L., Chaya, C., Torres-Moreno, M., Tárrega, A. (2026). Creative sessions for new product idea generation: Exploring the contribution of lay participants and food experts. Food Quality and Preference, 138, Article 105835. https://doi.org/10.1016/j.foodqual.2025.105835

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